LinkedIn + Thought Leadership Coaching

LinkedIn & Thought leadership coaching for people who actually have something to say.

As your thought leadership coach, I help you untangle your thinking, sharpen your positioning, and build a personal marketing framework you can rely on — not just on LinkedIn, but everywhere you show up.

Designed for founders, solopreneurs and consultants who want to build the skills, not outsource their voice.

I want to own the conversation

Join forward-thinking founders

Clarity first. Content second.

Most consultants and founders have strong ideas. They just haven’t slowed down long enough to articulate what truly makes their perspective distinct.

As an executive thought leadership coach, I focus on building out your personal thought leadership framework first — the lens through which all future content flows.

The logic is simple: when your point of view is differentiated and your positioning is crystal-clear, the content follows naturally. Writing stops feeling like guesswork. Your posts cut through the noise instead of contributing to it.

By the time we’re done, you'll have clarity, confidence, and a repeatable system you can use anywhere you show up.

I’m ready to sharpen my positioning

The results are in.

9 follow-up meetings with qualified prospects in 10 days

After a coaching client and I refined how he talks about his business — plus 4 referrals in the same period.

Read the full case study

THE PERFECT FIT

This coaching program is for you if:

You're a B2B business owner, solopreneur, consultant, freelancer, or executive building a personal brand. You want LinkedIn to actively support your business growth, not just exist as a profile you occasionally update.
You know you're different from your competitors, but struggle to articulate it. You can do the work brilliantly. Describing what makes it different is a whole other challenge.
You want LinkedIn coaching that goes beyond "post more." You want aligned inbound leads, stronger positioning, and authentic conversations that start with prospects who already get what you do.
You're willing to do the work. This isn't passive. You'll have assignments and thinking to do. The clients who get the most out of this come in ready to go deep — while I provide structure, strategy and support to help them execute.
You want to feel confident talking about your work, everywhere. On LinkedIn, on discovery calls, in rooms and Zooms. You know LinkedIn can bring you real revenue and momentum, and you're ready to build it.

NOT A MATCH

This isn't the right path if:

People looking for done-for-you content.
See my ghostwriting services for that
If you're looking to hand off the writing entirely, my Ghostwriting service might be exactly what you need.
View Ghostwriting services
People who want overnight growth hacks.
People unwilling to reflect deeply on their positioning.

How coaching works

A structured yet flexible framework designed to untangle your thinking and build lasting momentum.

Clarify your positioning

We begin with a discovery call to clarify your goals and make sure it’s a strong fit. Then, based on that conversation and your onboarding form, I come to our first session with a draft coaching roadmap.

This roadmap is built around your long-term goals.

Sometimes we stay tightly focused on LinkedIn. Sometimes we zoom out into pricing or offers. It depends on what will move the needle the most.

Define your roadmap

In our first session, we refine the roadmap until you’re 100% happy with it. By the end, you’ll have defined positioning, clear POV development, and content pillars you’ll actually use.

This is usually the moment things click!

Develop your voice

We meet twice monthly, and you decide how to use the time.

Tactical: editing a post or tightening a bio.
Strategic: clarifying a pivot or strengthening your brand’s narrative.

If you’re not sure what you need, I’ll ask the questions that help surface it.

Between sessions, you have unlimited async support so we never lose momentum.

Own your authority

The goal isn't for you to need me forever. It's for you to leave with a clear personal brand framework, a confident LinkedIn presence, and the skills to keep building — with or without my support.

By the end of the three months, you’ll have a repeatable system, a sharper voice and a LinkedIn presence that feels aligned instead of forced.

What's typically included:

2-3 LinkedIn posts per week

(you draft, I coach and refine): Watch your voice become sharper and more confident with every draft.

Customized coaching roadmap:

A strategic plan built around your positioning, thought leadership, and business priorities.

2 x 60-minute coaching calls per month + unlimited async support:

Focused and empathetic guidance.

Detailed edits on every post:

See how a seasoned editor thinks; Over time, you'll internalize the standards and sharpen your own eye.

Frameworks and assignments tailored to your goals:

Repeatable system you'll continue using long after our engagement ends.

Want editing support without the full coaching program?

Ghostediting

You write and submit your posts. I provide async feedback and light edits. Great for clients who've done the coaching work and want a sharp eye on their content going forward.

Let’s figure out what’s right for you

What LinkedIn coaching looks like in practice

Adam Carnes is an experiential consultant who came to a six-month coaching program with me knowing he had something to say — he just couldn't get it to land on LinkedIn.

That entry point led to a more powerful shift: clarity on how he

positioned,
priced,
and valued his work.

By the end of our engagement, Adam had developed a personal framework for how he talked about his work in every context:

LinkedIn,
discovery calls,
networking events,
and even proposals.

In the last weeks of our work together, Adam booked 9 follow-up meetings with qualified prospects in 10 days — plus 4 referrals in the same period.

Read the full case study

Questions people ask before starting

Coaching is right for you if you want to own and develop your voice yourself — whether because you're a founder whose expertise sits at the center of your brand, you're earlier in your business journey, or you just want to learn.

Ghostwriting is right for you if you have ideas but genuinely don't have time to develop them, and you're ready to fully delegate.

Still not sure? Give me a shout and we'll figure it out together.

Ready to stop feeling stuck and start showing up as a thought leader?

Give me a shout. We'll find the best path for you to start.

Let’s do it