MESSAGING + POSITIONING SERVICES

You’re exceptional. So why describe your business the same way your competitors do?

Like most founders, you can probably talk all day about what you do. Conveying what makes you the easy and obvious choice over every other option, that’s much harder. And that’s my specialty.

For founders ready to nail their messaging once and for all, and have it win business everywhere it counts.

Let’s make you the obvious choice

Messaging and positioning compass artwork

You can hire us to

Develop Messaging + Positioning

Our positioning services help you precisely articulate what differentiates your business in the market clearly, consistently, and effectively. Our brand messaging services help you define how your company will deliver its value proposition and communicate its business values externally.

Create Formative Content

We create formative content that is both rooted in and guided by the positioning, messaging, and strategy behind it. We typically begin the content creation and revision process with the company website: your calling card to the world.

Find the white space in your industry today.

Position, message, succeed

The value we bring to your brand

Clear Differentiation

Our positioning services enable you to articulate what sets your business apart clearly and efficiently. We use competitor analysis and stakeholder interviews to gain a deep understanding of your company and use that to create a winning positioning strategy.

Impactful Messaging

Let us help you define how your company delivers its value proposition and communicates its values externally. Our collaborative approach distills your mission, vision, and differentiators, uncovering hidden customer pain points and motivators that we can use strategically.

Unified Foundation

Our messaging and positioning services establish a unifying foundation for all your marketing efforts. This means consistency and effectiveness in all company communication & content creation, which is at the heart of effective marketing.

Our messaging process can include:

A content audit
Competitor analysis
Stakeholder interviews
Customer interviews
Messaging framework development
Content creation
Beta testing

...and more

Let’s talk

Why Us?

Unlike generalist agencies, we excel in crafting messaging tailored to niche B2B audiences.

With deep subject matter expertise in commercial real estate, proptech, financial services, and their intersections with climate tech and SaaS, we can help you create a brand that stands the test of time.

Our decade-plus journalism experience shines through in our ability to extract valuable insights from interviews, synthesize research data effectively, and simplify complex products and services to evoke emotions.

Hire us

Voices of success

"I worked with Hannah as I was preparing to announce the launch of my real estate investment and strategy platform, Rawson Square CRE. She served as a messaging and positioning coach, guiding me with frameworks and feedback to identify what differentiates me and my business and how to position it in the market in an authentic way. It's helpful to have a partner who is an expert in the thought process to ensure my message is clear. I highly recommend that other founders work with Hannah to learn how to develop messages that resonate and achieve your strategic messaging & marketing goals!"

— Roberta Bosfield,
Founder and Managing Partner,
Rawson Square CRE

“I recommend Hannah to anyone who needs help with branding and sharpening your company’s vision! Her work flow, expertise, and passion for helping other shine through the work she does.”

— Chrissy Bowman,
Co-Founder, ONE Fitness + Therapy

Your thought partners

Experienced
Team

Forrester
Certified
in B2B marketing

M.A. in
Journalism

Industry
Specialization

Award-winning
Writing

Thought
Leadership
Focus

B2B Marketing
Leadership
Experience

Content
Expertise

Women-owned
Business

Done Reading?

Here is the next step. In a free consult call with relevant stakeholders, we learn about your business goals, target audiences, and timeline. Then we deliver a detailed framework for brand success.

Schedule your kickoff today