CRE MARKETING + COMMUNICATIONS

Your CRE track record is legit. But is your authority visible?

The people you want to work with are already looking you up.
What they find — or don’t find — is doing business development work on your behalf before you ever get on a call.

HMC helps CRE experts translate their ideas into content, positioning, and media that make your authority precede you.

Ready for inbound deals?

Trusted by leaders at:

Urban Land Institute JLL Avison Young Emplifi Lincoln Lovett Motley Bloom Rawson Square Urban Land Institute JLL Avison Young Emplifi Lincoln Lovett Motley Bloom Rawson Square

CRE deals begin long before anyone sends a deck.

Your LP committed after 3 years of seeing your name at conferences, reading your market commentary, and asking two colleagues what they thought of you. Your JV partner found you from a forwarded LinkedIn post 18 months before they were ready to talk. Your analytics missed all of it.

This is how business actually gets done in commercial real estate — through reputation, presence, and purposeful positioning.

At HMC, we help you build the kind of visibility that works between the touchpoints that close deals. The kind your analytics will never fully capture, but your pipeline will.

Let’s close deals

Full-service marketing +
communications for CRE teams

HMC offers the full scope of what a CRE professional or firm might need, built around a single through-line: your point of view and expertise, sharpened and made visible.

Let’s make you the go-to in your niche

Thought Leadership Strategy + Writing

Long-form articles, bylines, white papers, and editorial strategy that positions you as a defining voice in your sector.

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Let’s get found by prospects

Ghostwriting

LinkedIn content, bylines, and op-eds rooted in your actual thinking. The ideas are yours. The writing sounds like you at your best.

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I want to own the conversation

Communications Coaching

For CRE founders who want to own their point of view and position themselves against competitors.

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Let’s differentiate your brand from competitors

Positioning + Messaging Strategy

Foundational work that clarifies who you are, what makes you different, and how to talk about your — on every channel and in every room.

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Let’s get you on the industry’s radar

PR + Media Relations

Earned media strategy and press outreach targeting the CRE publications and national outlets that shape the industry’s conversation.

Let’s make your website close for you

Website Development + Copywriting

Web copy, design, and content strategy written for your specific dream client.

Let’s build your authority through data

Research Reports

Market research and data-driven editorial that establishes authority in your niche and gives you something concrete to put in front of LPs and prospects.

Let’s fill your pipeline with ideal clients

Lead Generation

Authenticity-focused outreach strategy and content-driven prospecting that converts visibility into actual conversations with the right people.

Let’s turn social into a deal engine

Social Media Strategy + Management

Platform strategy and content management focused on what matters in CRE: relationship-building, and inbound that leads to deals.

Let’s tell your investment story with persuasive clarity

Capital Raising Support

Pitch decks, investor memos, and LP communications that present your thesis and track record with the clarity the capital stack demands.

Meet Hannah Miet, Founder, HMC

I’ve spent more than a decade inside commercial real estate. I’ve learned how sophisticated CRE audiences read, what earns their trust, and what loses it immediately. That strategic lens saves time at every stage, from the planning to the final draft.

  • 10+ years of CRE experience
  • Named a GlobeSt. Woman of Influence Marketing + Communications, 2024
  • Founding editor of the Real Deal’s West Coast media business
  • Directed thought leadership at JLL
  • Regular contributor to Urban Land Magazine
  • Member: ULI NEXT

My methodology

Most content strategists start with a blank doc and a brief.
I start with an interview.

15+ years of editorial journalism and content marketing taught me that the most valuable thing an expert says is rarely what they lead with. It’s the aside, the half-finished thought, the “one more thing” mentioned in passing. I catch these gems, develop them, and turn them into the perspectives you become known for.

Work with me

What happens when CRE experts finally become visible.

In their words — and in numbers.

More Case Studies
Avison Young
“Hannah is an authority on all things branded content. Her deep thought leadership and content strategy background and the depth of her knowledge of commercial real estate helped us position our people as true thought leaders — with earned media as a cherry on top.”
— Magdalene Marvin Segal,
Director, Integrated Marketing,
North America, Avison Young
Urban Land Institute
“I’m proud of the thoughtful, sharp, smart, and impactful editorial pieces we’ve created with Hannah. They’ve led to higher reader engagement, website traffic, and social media engagement.”
— Sibley Fleming,
VP + Editor-in-Chief,
Urban Land Institute (ULI)
"As I was preparing to launch Rawson Square CRE, Hannah guided me with frameworks and feedback to identify what differentiates me and my business and how to position it in the market in an authentic way."
– Roberta Bosfield, Founder + Managing Partner, Rawson Square CRE
"Hannah has an extraordinary blend of skills — combining strategy with the ability to execute flawlessly. I would go to Hannah with an idea, and she would take it to the next level."
– Linda Swain Senior Vice President, Marketing, JLL

Want to join the list of happy clients?

Let’s talk